NFL 2004 Season Subscriber Survey Results

We conducted a survey at the end of the season to get feedback from our subscribers on what they like and don't like about the TwoMinuteWarning coverage of the NFL. Unfortunately the response rate was low (<20% of all subscribers) and while we would like to think we have such a high satisfaction rate as depicted in these answers, we have to presume a level of bias exists -- subscribers who were pleased with the coverage were more likely to take the survey than those who were dissatisfied.

Still, the findings are interesting, and it's not too late to give your feedback, indeed even if you are not a subscriber, we would be pleased to hear your thoughts on the site: Take the Survey!

1) Picks versus Handicapping Tools
Do you look to TMW for:

33% - Picks
11% - Tools & Research
57% - Both

2) Picks
If you want us to provide picks, would you prefer to see:

62% - Selections from a variety of handicappers
38% - One handicapper or some kind of consensus

3) Handicapping Tools
With regards to handicapping tools, do you like to see:

76% - A limited number of features with proven predictive value
24% - A wide array of tools, some of which may be experimental

4) Research
As far as research articles go, do you feel we should:

34% - Publish the full data arising from the research
66% - Skip the details, get to the point, and build a tool/pick engine around successful research

5) Community
Is having a more interactive site important to you? Which would you prefer:

37% - Yes, have message boards
63% - No, skip the forums, have an expanded Q+A feature

6) References
Would you like to see us recommend/review:

Sportsbooks:
55% - Yes
45% - No

Handicappers:
72% - Yes
28% - No

Books about Handicapping:
81% - Yes
19% - No

7) Services
Would you like to see us offer:

Proxy service for Las Vegas Handicapping Contests:
64% - Yes
36% - No

Downloadable data files with current stats for use in your own programs:
59% - Yes
41% - No

Other Services?
Most common response -- Line comparisons for different books

8) Non-wagering oriented content
Would you be interested in other non-gambling features (free access):

Fantasy coverage:
24% - Yes
76% - No

General Interest articles:
46% - Yes
54% - No

New stats...missed tackles, pass direction/distance, blitz frequencies, etc
51% - Yes
49% - No

Regression/Correlation studies:
67% - Yes
33% - No

9) Site look and feel
As far as the site look, do you think we should use:

Type Size:
84% - Large
16% - Small

Color:
64% - Mainly black and white
36% - Lots of Color

Look:
79% - Simple look
21% - Slick look

General Comments

What should we have more of?
- Picks with write-ups that detail the thought process behind the selection
- More direct route to the picks/best plays of the week

What features can we discontinue?
- Features that are under 50%/not successful
- Change nothing/don't discontinue any features

Would you recommend TMW to a Friend?
91% - Yes
6% - No
3% - Maybe

Will you consider resubscribing for 2005?
93% - Yes
3% - No
3% - Maybe

Any Additional Comments?
- Cover more sports!

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